About
I'm Kristina — the developer, designer and single point of contact behind Kristina Jera Digital Solutions. This page isn't a CV. It's here so that before you trust me with something as important as your business's presence online, you know how I think and how I work.
I'm a full-stack developer based in Stockholm, and I build websites, web applications and booking systems for small and medium businesses. Cafés, clinics, salons, builders, consultants, shops — the kinds of businesses that are excellent at what they do, but rarely have the time or the technical guide to make the online side match.
I started Kristina Jera Digital Solutions because I kept seeing the same gap: businesses paying for websites that looked fine but didn't actually work for them — or being talked into complexity they didn't need by people who never explained why. I wanted to do it differently. One developer, the whole project, in plain language, built around what the business actually needs.
I trained as a full-stack developer at Chas Academy here in Stockholm. I chose full-stack deliberately — I didn't want to only build the part people see, or only the part they don't. Understanding the whole thing, front to back, is what lets me take responsibility for an entire project rather than handing pieces to other people and hoping they fit together.
During my internship, I worked across real products — front end and back end, several applications, the kind of work where decisions have consequences and you learn how software actually behaves once real people use it. That's where a lot of the "how things really work" knowledge came from.
Then I built MemoVibe — a complete platform for events and photographers — on my own, start to finish. Designing it, writing the front end and back end, handling payments, launching it, and keeping it running. Building MemoVibe became one of the projects that taught me the most: about what matters to real users, about the difference between "done" and "actually working," and about carrying full responsibility for something.
Somewhere in all of that, the thing I enjoyed most became clear. It wasn't the code for its own sake — it was solving a business's actual problem. Watching something I built take a weight off someone's shoulders. That's why I started Kristina Jera Digital Solutions: to build businesses properly, not just deliver websites.
A few things become clear once you've built for enough real businesses — and none of them are about technology.
Every business is genuinely different. Two cafés on the same street can need completely different websites, because their customers, their goals and the things getting in their way aren't the same. There's no template that quietly fits everyone, which is exactly why I start with the business rather than a layout.
The best websites usually look simpler than people expect. When something works well, it feels obvious and effortless — and that simplicity is almost always the result of careful decisions about what to leave out, not what to add.
Good communication prevents expensive mistakes. Most of the problems I've seen on projects trace back to something unsaid or assumed. A clear conversation early is worth more than any amount of clever code later.
And launch day is the beginning, not the finish line. A website goes live and then starts doing its job. The businesses that get the most from theirs are the ones who treat it as something that grows with them — which is exactly how I like to work.
Here's the thing I care about most: a small business owner works incredibly hard, and their website should work just as hard back.
Too often it doesn't. It sits there looking decorative while customers can't find opening hours, can't book without phoning, or quietly leave because the site felt slow or untrustworthy. That's not a technology problem — it's a business problem that technology was supposed to solve and didn't.
So I don't start with code. I start with the business: what it sells, who its customers are, and what's currently getting in the way. Technology should remove friction, not add it. If a website isn't making the owner's life easier or bringing them customers, it isn't doing its job — however nice it looks.
Clients often think they're hiring someone to build a website. In reality, they're hiring someone to help them make good technical decisions.
That distinction matters more than it sounds. Most of the value I bring isn't the code itself — it's the judgement around it. Knowing what to prioritise and what to leave for later. Steering you away from an expensive feature you don't actually need. Spotting the decision that seems small now but becomes a headache in a year. Thinking a step ahead so the site can grow with you instead of being rebuilt from scratch.
A developer who only writes code will build exactly what you ask for. What you actually want is someone who'll tell you when what you asked for isn't the best thing for your business — and explain why, in plain language, so you can decide with confidence. That's the part I take seriously.
A few principles shape every project. None of them are slogans; they're just how I've decided to work.
The tech is a means, never the point. The right question is never "what's the newest tool?" — it's "what does this business need?".
Most businesses don't need a complex system, and I won't sell them one. The best solution is usually the simplest one that solves the problem properly.
If something won't help you, I'll tell you — even if that means a smaller project. I'd rather have your trust than your maximum budget.
I'd rather do it right than do it fast and patch it forever. Careful planning and real testing cost a little time up front and save a great deal of grief later.
I build things to last and to be maintainable — by me, or by anyone who comes after me. A website should be an asset, not a liability you're stuck with.
Every project I take on is personal, because there's only me. I'm not routing your work through a team or an account manager — I learn your business myself, build it myself, and I'm genuinely invested in whether it works for you afterwards.
That changes the whole feel of a project. You're not a ticket in a queue. When you get in touch, you reach the person who actually made the thing, who remembers your business and why we built it the way we did. For a lot of clients, that continuity is the difference that matters most.
I keep the whole thing calm and visible. We agree the plan and a fixed price before any code exists, you watch the site take shape on a private link rather than waiting for a big reveal, and nothing gets sprung on you — not a surprise on the invoice, not a decision made without you.
I've written the full journey out step by step on the Process page, so I won't repeat it here. The short version: you'll always know what's happening and what's next.
On that last one: I enjoy exploring practical uses of AI when they truly improve a product or save time. One example is MemoVibe, where AI helps generate custom invitations. The goal is never to add AI because it's fashionable, but because it solves a real problem. If it doesn't earn its place, it doesn't go in.
Here's a belief I hold strongly: you should never have to think about the technology behind your website.
You shouldn't need to know what it's built with or worry about whether it'll break — that's my job to carry. The best websites are the ones where the owner just gets on with running their business while the site quietly does its part in the background. If you ever feel confused by your own website, something has gone wrong.
I work comfortably in Swedish, English, Albanian and Greek, and can communicate in German as well. That means I can work with businesses and clients from different backgrounds without language ever becoming a barrier — and it's a big part of why I'm happy working with people well beyond Stockholm.
Calm. Organised. Transparent. You'll always know where things stand, you'll never be surprised, and you'll be talking to a real person who's easy to reach and easy to understand. Professional, but human — the kind of working relationship where you can ask a "silly" question without feeling silly.
Me, from first message to long after launch. No hand-offs.
Yes — Kristina Jera Digital Solutions is an independent studio. One experienced developer who understands your whole project, start to finish.
Absolutely. Most of the work happens smoothly over calls and messages, wherever you are.
If you're in or near Stockholm and it helps, sure. But it's never necessary — plenty of projects happen entirely remotely.
Yes. Being multilingual and remote-friendly, I work happily with clients beyond Stockholm and beyond Sweden.
Because small businesses deserve websites that genuinely work for them — built properly, explained in plain language, without unnecessary complexity or being passed between five people.
As involved as you'd like. I need your knowledge of your business at the start and your feedback along the way — beyond that, the technical side is mine to carry.
Yes, always. If you ever feel lost, that's on me to fix.
Anything that solves a real problem — a booking system that ends the phone-tag, a site that finally brings in enquiries, a tool that makes a messy process calm.
Yes. Launch is a beginning, not an ending — I'm around as your business grows and changes.
Because I wanted my business to be personal. When you contact Kristina Jera Digital Solutions, you know exactly who's building your project, who you'll speak with, and who'll still be there after launch. There isn't a hidden team behind the name — just one developer who takes responsibility from beginning to end.
If any of this sounds like the way you'd want to work, I'd genuinely like to hear what you're building and what's getting in the way. No pressure, no pitch — just an honest conversation about whether I'm the right person to help.
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